COLOR

HOW TO USE

CORE UI + TEXT

Midnight Navy


Primary Text, Headings, Primary UI Elements, Backgrounds (moderation)

Electric Blue


Links, Secondary Buttons, Highlights

Soft Ivory/Dark Ivory


Backgrounds, Secondary Buttons + Text on Dark Background

Support colors

Light Secondary (Light Blue etc.)


Occasional Backgrounds, Subtle Accent UI and Graphics

Middle Secondary (Sky Blue etc.)


Occasional Backgrounds, Subtle Accent UI and Graphics

Dark Secondary (Electric Blue etc.)


Occasional Backgrounds, Subtle Accent UI and Graphics

APPROVED COLOR COMBINATIONS

Text


Always Use:

Midnight Navy

Soft Ivory

Never Use:

Secondary palette colors for text OTHER than Electric Blue in Moderation

Links


Default:

Electric Blue

Must include:

Underline (not color alone)

Buttons


Primary:

Background: Midnight Navy

Text: Soft Ivory OR White

Secondary:

Background: Transparent

Border/Text: Soft Ivory

Backgrounds


Default

White

Midnight Navy

Soft Ivory

Alternating Sections

Secondary Palette (prioritize light background first)

Interactive states

Hover


Darken or Lighten by 5-10%

Focus


Visible outline:

2px solid Midnight Navy or high-contrast equivalent

Active


Electric Blue w/ Underline

BEST PRACTICES

DOS


Use dark colors for all critical text

Keep backgrounds light and breathable

Use blue intentionally for actions


DON’TS


Use low-contrast pastels for text

Rely on color alone for meaning

Overuse accent colors